This is ‘The Sesh’. Tasked with creating a campaign that targeted partygoers during the pandemic with a view to reduce the harm they did to themselves and others, we shone a new light on the familiar scene of the after party and offered up some hard science on the virus to get the message across.
Creating a familiar scene was essential to the piece landing with the audience and some great casting and art direction from our team brought the film to life in an amusingly vivid and at times arresting way.
The campaign garnered impressive results with over 1m impressions and a high completion and engagement rate across the board.