PLAY

The Beat Doesn't Stop

CLIENT: Covid Comms
SERVICES: Creative Direction, Content, Design
MAKING FACE COVERINGS COOL IN THE PANDEMIC

Life doesn’t stop just because you have to wear a face covering. Mcknasty and Dexter Hercules show us how their ‘beat doesn’t stop’ in the face of a global pandemic. Aimed at highlighting the importance of wearing a mask and targeting young men we put together a campaign for the Cabinet Office that broke the norms of government ads and bought together two of the biggest drummers on the UK music scene.